A good domain policy should outline cost effective answers to 'how' and 'where' your brand is found on the Internet, ensure the protection of your valuable online Intellectual Property in addition to maximising web traffic to your site.

IT Digital Brand Services has developed a unique approach that enables clients to create a self-managed and effective domain name policy, flexible enough to respond to your changing business needs. After determining the value of a name/brand to your organisation (i.e. a product name) Digital Brand Services will assist in defining a domain policy which outlines the scope and importance of variations, geographies and risks to each name. Working closely with our clients is the key to a successful policy which contains clear guidelines and ensures a consistent approach to domain registration and brand protection. Domain Name Policy Features

     Clear and consistent internal guidelines
     Development of a strategic approach to brand protection
     Reduced internal administration
     Enhanced internal controls
     Defined internal accountabilities/ownership
     Proactive planning mechanisms to promote key brands